FOR LANX WATCHES
Logo Identity, Brand Strategy, Social Strategy, Visual Design/ Packaging/Visual Identity, Branding, Social Media Marketing, Print Advertising
The Impact
There are numerous brands of watches in the market with few of them capturing a major market share owing to years of legacy. In such a scenario, launching a new brand and ensuring its success could only come by adopting a differentiated approach. Hence, we identified a small niche target audience as well as a unique personality of the brand. This not only helped us in ensuring higher sales but also created a unique community of brand users leading to over 74% brand loyalty.
THE NEW LOGO MEANS
Luxury
The colors along with the logo design depict panache and class in a rock solid manner. The first look at the logo expresses elements of sophistication thereby directly resonating with its target audience.
Machismo
The direct audience of the brand has always been sturdy gentlemen with a taste for finer things in life. The logo depicts Lanx as a rock solid, strong and pristine brand and therefore easily related with men and macho side.
Community
Every element of Lanx brand makes it clear that it is not for everyone. Hence, it evidently depicts the creation of a community. The audience that resonates and relates with the attributes of this community, automatically feel associated with the brand.
Capturing the essence of the whole project into a design moodboard
Over 78% of people show loyalty towards a brand if they are able to associate the attributes of their personality with the brand. Lanx, through its numerous design elements showcases the brand as macho & sophisticated. The entire moodboard has been created to move in unison with its audience and enable them to feel like they are a part of this elite community.
Aesthetically, the brand's colors and fonts have been strategically chosen to be classy. The brand design across all platforms depicts flamboyance that is class apart. The textures & patterns enable the brand to be perceived as it comes from a place of high self esteem and strength of personality.
Every communication across every platform focuses on the community that Lanx has created. It makes people believe they are a part of an elite group that is meant for a select few. Communications are focused to make the end consumers of Lanx feel privileged to be associated with a unique tribe.
From logo design, to social media, to packaging and to store interior design, every nuance of Lanx depicts a sturdy, rock solid, macho personality. The fine blend of masculine ruggedness and sophistication is seeped across the tiny details of Lanx. This personality makes it susceptible to the distinct audience targeted by the brand.
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