Product Packaging Design Services in India

Vowels helps you create packaging designs and guidelines that creates a differentiation through offline shelves or online customer experience.

What is Packaging Design? Why is it important?

Competition is escalating by the day; too many new brands are showing up in the market. Customers are easily alternating between brands and why not? They want to treat themselves to the best. But how do they decide what is best?

How does the journey of best begin in a customer’s mind?
It begins in their first glance on the shelves, the online search results, and the attractive social presence. It begins with Packaging.

Let’s create packaging designs that resonates with your customers. Give us a call

Packaging process

  • 1. Understanding of the brand aura, packaging budget, geographical location, price of the product, distribution channels, brand values

  • 2. A holistic research about the tastes of target audience, competitors’ packaging, brand’s position in the market

  • 3. Taking all of the above factors into consideration, our team works upon creating a mood board & wireframe which is shared with the clients.

  • 4. Designing the most appropriate packaging keylines and content, most suited to the target audience’s taste and the current market trends, while keeping the beauty of the product intact.
Unique Packaging designs

—Unique Packaging designs

Perfect for a limited product dealer, Unique Packaging is product-specific packaging created for one particular product. This is usually opted by brands with limited products as getting unique packaging for all their products is feasible for them.

Product Packaging is based on What When Where Who and How of a particular product:
– The functionality of the product
– Product Safety is a top priority
– The taste of target audiences is studied in depth
– Competitors’ packaging models are thoroughly examined
– An in-depth analysis of the demographics and their traits
– Ongoing Trends are incorporated if found appropriate for the brand

— Packaging Guidelines

A more simplified route to get professional packaging at budgeted rates is a packaging guideline – a brand-specific document with a standardised set of guides. Through extensive packaging guidelines, Vowels helps you bring consistency across all your products by letting all products of your brand come under one professional packaging pattern.

It includes the following –
Logo placement, Typography, Brand colors, Product photography style, Legal Information, Background Colours

Packaging Guidelines: Trending in Asia especially India for multiple benefits:
– Consistent packaging invites customer attention
– Strong Brand Image at minimal investment
– Increased Brand Visibility over short-term and long-term
– Budget-friendly for start-ups and existing brands alike
– Professional-looking packaging for the win
– Impactful, Impressive and Ingenious

Packaging Guidelines
Packaging Which Walks The Talk, Impresses The Lot

—Packaging Which Walks The Talk, Impresses The Lot

One of our prestigious clients wanted to promote themselves as a nature-conscious company. The first step in that was showing that the brand cares. We created a packaging design for them allowing them to use craft paper and the outcome was phenomenal. In simple words, when a brand shows the courage to walk the talk, the customer gets confident to invest in their product. The trust level increases.

In our belief, thinking simple yet out of the box does the trick. If we are on the same page, it’s time to take your vision higher. Let’s create the packaging which you dreamt of and that your customers’ eyes and hearts get drawn to. Let’s do it! Give us a call.

Investing in the packaging of your product is investing in your branding, which ultimately leads to continued patronage and ever-growing clientele.

FAQs About Product Packaging Design

At Vowels, we believe in delivering research-based packaging. Therefore, in order to create the perfect packaging for your brand, our team would start by diving deep into understanding all the variables of your brand. Starting from brand aura to packaging budget, point of sales, price of the product, distribution channels, brand values, tastes of target audience, competitors’ packaging, brand’s position in the market, we research upon all this and more to devise a moodboard (overall vibe of packaging) and wireframe (basic framework of packaging) which is shared with you for your feedback and approval. Once approved, our team of expert designers and seasoned content writers would get on the task of designing packaging keylines and content, which will not only fit the target audience’s taste and match with the current market trends, but also uphold the beauty and purpose of your products.

Quality speaks for itself and our work does exactly that. We like to keep our clients ahead of the curve, today, tomorrow and for the many years to come. At Vowels, we think ahead of the race and deliver designs which are classic and can bear the test of time. We deploy our several years of experience and industry knowledge to create packaging for our ever-growing clientele in the Gulf geographies and across the globe.

We believe in delivering quality in a reasonable time frame. The time taken to deliver the final packaging design could be anywhere between 10-20 days during which time our team shall be invested in carrying out extensive research, devising moodboarding, wireframing and creating the final packaging designs for you.

As discussed above, if you are going for bespoke packaging, the budget is likely to go on the higher end. However, in case of packaging guidelines, you could become the beneficiary of professional packaging at very reasonable rates.

Well, don’t worry! If you are short on budget, you can still enjoy the benefits of professional packaging with the assistance of packaging guidelines.

Brand packaging is all about the overall brand aura and hence our research purely revolves around the brand while creating its packaging. Creating a logo and name for individual products of that brand involves separate sets of research tools and methods, separate human resources, etc. Hence, brand packaging would not encompass product branding.

Logo creation is a whole process in itself and so is the brand name decision. They are very crucial for the success of any product. Nonetheless, our product-specific team (which typically works on product branding) has proven to be an incredible force in the success of several products across the globe. And yours could be the next!

In simple language, Packaging Mockup is dummy packaging. It is a visual experience wherein you can assess how your product would look in reality after it finally gets its packaging around it. The facility of Mockup Packaging allows brands to visually imagine how their product would look on the shelves, on online shopping platforms or just somewhere as simple as a restaurant table. It gives a clearer picture to the brand before they make the final decision of sending the designs into printing. An incredible tool which saves time, money and energy, indeed!

Keyline is a blueprint of the packaging with detailed information about the folds, cuts, measurements of each side, etc. It is a resource which is hugely demanded by brands as it ensures A) Appropriate package size and dimensions, B) Instructions about the spots which need to be folded, cut or stuck with glue and C) proper placement of logo, product name, legal information, etc., thereby resulting in an ultra seamless packaging experience for the brand. Here is the snapshot of a keyline we recently created for one of our esteemed clients. Keyline is delivered to the client in vector format (AI or PDF), thereby ensuring a hassle-free experience for the printing team.

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