— Scope and Planning:
This Logo Creation step focuses on two main goals:
- Understand client vision and business objectives
- Define the project parameters
Our design team will gather information about your company's goals and brand personality. The insights they collect are then summarised in a creative brief, ensuring a comprehensive understanding of your business to decide on logo scope. This brief may include:
– Descriptions of services or products
– Your mission statement and company vision and goals
– Core Philosophy
– Target Audience / Persona Creation
– Description of your major competitors