Rebranding Agency: Brand Redesign Services @Vowels India

What is Brand Redesign, and How Does it Work?

Do you want to elevate your brand's image and make it look better than your competitors’? Look no further! Our team of brand strategists at Vowels specialises in understanding and analysing your current brand image and reshaping it to align with your new vision. We start the redesign process with a thorough analysis of your current competition and conclude it in a refined brand book with guidelines for a positive change.

Rebranding involves multiple touchpoints where your brand communicates with customers, each interaction significantly shaping their perception and fostering loyalty. This is where Vowels can make a real difference for your business.

Let’s uplift your brand for the better. Give us a call

Corporate Rebranding Consultancy

Discovery & Customer Mapping

Diagnose Areas of Improvement
Stakeholder Alignment
Competitor Analysis
Brand Archetype
Brand Infrastructure
User Persona & Journey

Corporate Rebranding

Complete Brand Audit
Strategy Development
Logo Redesign Process
Communication Guidelines
Brand Corporate Collaterals

Brand Style Guide

Brand Visuals
Brand Character & Image
Brand Personality
Brand Visibility
Brand Prism

CI Manual or Brand Guidelines

Brand Vocabulary & Key Phrases
Tag Cloud
Verbal System
Brand Adjectives & Adverbs

—Brand Audit

The first step in effectively redesigning your brand is assessing its current visibility in the market. At Vowels, our researchers thoroughly study and analyse various facets of your brand, including its target audience, current impact, market segmentation, and core values. This detailed examination allows us to devise a refined strategy that not only initiates the redesign process but also aligns with your new goals.

– We conduct in-depth research to analyse your current positioning in the market
– We compare the perceived image of your brand in your audience’s mind with what is being displayed
– We understand your brand values, vision and objectives
– We create a new personality for your brand based on your goals

— Business Objectives

After the initial audit of your current brand, we collaborate closely with your marketing team to start a comprehensive discovery process. Together, we envision and strategise future objectives that will transform your ideas into a tangible product. This process includes all areas of rebranding, from pinpointing weaknesses that need to be addressed to creating a brand new personality, voice, and visual identity. Our goal is to craft a revitalised brand image based on your ideals as well as the latest industry trends and standards.

– This process involves several discovery sessions to reshape your brand identity
– We make use of projections to revitalise your brand completely
– We establish measurable goals for the future

—Rebrand Guidelines

The last step in the redesign process involves the establishment of new guidelines that reflect your brand’s refreshed identity. This process culminates in a Corporate Identity (CI) Manual that serves as a guide for all stakeholders in understanding the new vision. Additionally, we introduce new templates for logos, rebranding designs, packaging updates, and more. Contact us and see the difference yourself!

– We compile the CI manual for your marketing team
– We curate new design templates and transform all existing ones
– We give suggestions to redesign your packaging to incorporate rebranding

— Rebrand Guidelines

The final step is to establish a set of new guidelines that give a wholesome approach to your brand, working on the lines of the refreshed brand strategy that has been conceptualized. We curate a full-fledged Corporate Identity (CI) Manual which acts as an emotional tie that binds all the stakeholders together. We also set new templates in terms of the logos, rebranding designs, packaging changes, and more! Connect with us to check out for yourself!

– We devise and curate your CI Manual
– We set new design templates and establish their usage
– We revamp your packaging and other brand assets

FAQs About Redesign/Rebranding

How do you effectively conduct rebranding?

Effective rebranding at Vowels encompasses many steps, including research and analysis, new strategy development, new logo design, implementation, and assessment.

What is the best time in your brand journey to consider rebranding?

Rebranding may be considered at any stage of your brand journey. If you think your brand is not being able to meet current market demands, it may be time for a redesign. Moreover, factors like negative perception, market shifts, and mergers may also trigger a need for rebranding.

What is meant by brand audit?

A comprehensive evaluation of a brand’s strengths and weaknesses as well as current market trends, brand positioning among its competitors, and communication channels. The insights received from this audit help designers identify areas for improvement and guide strategic decisions to enhance the brand's overall performance.

How do you define future objectives?

We collaborate closely with your team to establish SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) that align with your new vision for rebranding. We also predict success by using KPIs.

What do brand guidelines include?

From colour palettes and typography to brand voice and tone and usage examples, brand guidelines consist of all these points and much more. Brands can maintain a consistent identity across all touchpoints using these guidelines.

Is it a good idea to completely redesign your logo?

Absolutely. Many brands evolve over time and keep changing their logo to resonate with current market trends and new audiences. You can compare your new logo with the old one to decide whether it’s a good idea to change it or not.

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State-of-the-Art Corporate Rebranding Services in India