Why Is A Good Website Design So Important To Any Business?


Imagine, after months of envisioning an idea, you have gathered courage and started your brand new business. Now, you wish to promote your products and services to a wider audience. What will your next move be? How will you gain credibility and grab your audience’s attention?


Considering the ongoing pandemic and hours people spend on the internet, having a dynamic and accessible website is the way to go. Let’s face it, in today’s digital age, a website is more than a selection of pictures, clickable buttons, and text floating on the screen. It’s an integral part of the branding strategy.

From budding entrepreneurs to business owners who are contemplating the significance of websites in their business, in this article, we will discuss the importance of website design and how it will impact your business.

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First Impressions Lasts Forever

Maybe your audience came across you on social media or a popup, impressed by your selection, they have visited your website. If your website looks cluttered or outdated, your audience will have a negative impression of your business, resulting in you missing out on potential leads.

Especially in the time of hyper information, overwhelmed and time-starved consumers when given only 15 minutes to consume content, 66% would prefer to see something beautiful and aesthetically pleasing than something plain and dated.

Your website is the face of the brand and the impression you make on them impacts how the audience perceives your brand. To make a lasting impression, we recommend you get in touch with a branding/ design agency.

Aids in Search Engine Optimization Strategy

With hundreds and thousands of websites contesting to appear at the top of the search engine results pages (SERPs), search engines like Google had to find their way through it.

Along with web design parameters like title, relevant keywords, image optimization, and linking that affects how search engine spiders crawl and index your website. Sound web development and design is the way to ensure your visibility. The technical aspect of optimization is trickey and should be handled by professionals from web design agencies.

Helps Increase Sales

Prosperity is at the heart of every business venture. Creating a website can effectively aid in attracting more sales. Today, almost every business has moved online, especially in the metropolis where people struggle to balance work-life balance, businesses have spotted a great opportunity to capitalize on that through online sales.

Getting customers through targeted social media campaigns and influencer marketing is one way to go, retaining customers is a herculean task. It is at this point that the development and designing of the website help you out. The metrics retrieved from the website enable webmasters to monitor the activity of users. Then, it is upon the business owner or  marketing head to guide the web design agency to take creative routes to retain those customers and earn their loyalty through excellent customer service.

Establishes Credibility and Builds Trust

In recent years, technology has changed several folds so has the taste of the customers. In the sea of well-designed apps and pages, people do not trust poorly designed websites. Whether you are a bricks and mortar outlet or an online store, credibility is important in building a successful business.

A good web design agency knows that a website should show the brand’s personality and evoke brand values, including on-site customer review or customer support window can strengthen their belief.

The journey to finding your brand voice may seem daunting but don’t be afraid to go ahead. To minimize your anxiety, we recommend you do your research, understand your taste, and look around for inspiration.

Better Communication

One of the perks of having a website is the accessibility to communicate with your customers. Apart from creating a good landing page that improves the customer’s experience on the website, a website allows short forms and live chats or 24/7 customer service. Having a dedicated team that is well-versed with the working of the company and equipped to solve the problem is a game-changer. Such personal interactions make it easier for the team to generate new leads and drive more conversions. A personal touch and genuine care for the brand is lacking when a customer orders through a third-party website.

Create A Cohesive Brand Identity

When branding agency designs (or redesigns) a website, there are certain criteria of a good design that are non-skippable. Some of the examples include being visually appealing, aesthetically pleasing, and more accessible to people.

These basic principles of design translate into brand values. To impart these brand values in a design, taking a brand’s perspective while creating the website is the best way to accomplish the goal. The other major task of a website is to create a cohesive brand identity, it houses logo, packaging, social media channels, and other digital assets under one roof. Cohesive brand identity makes the product more recognizable and marketing easier.


If you are looking for someone to create a great website to generate leads and drive more conversions, get in touch with Vowels. A professional branding agency is known to build and maintain beautiful and functional websites to navigate our customer competitive digital landscape.

We specialize in design and branding. If you wish to rebrand your own business whether it is a logo redesign, a website redesign, refreshed messaging, or a complete brand makeover, it’s time you get in touch with professional branding agencies like Vowels to make your vision come true. We specialize in brand consultancy, strategy, brand guidelines, CI manual, brand presentation, and corporate branding.

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