Before creating a branding strategy – ask yourself if you are aware of all kinds of branding? If not, you need to take note of the types of branding and why it is essential to choose the right one for your business.
You may or may not have any idea about it; that’s why in this blog, we will break down the meaning of each type of branding and suggestions on how it affects the business.
To begin with, branding constitutes an essential element that helps the business to run successfully. These aspects include creating a robust communication strategy that aligns with brand colours, designs and fonts helping the company to become more recognisable. It also represents the company and how you would like your business to be perceived as in the eyes of the target audience. Branding creates a lasting impact on the main business verticals as well the subsidiaries.
Here is why branding is crucial for your business
- It helps people to recognise your brand and present your unique identity. Brand logo and other visual elements become crucial factors for the company to remember. Make sure that you don’t go wrong with this one.
- Branding helps to get more customers and creates a culture that helps more people. It helps to build a brand that helps to get good traction. People usually like to be understood and included, creating an effect that would allow the brands to get more customers. To make it happen, make sure that the brand aligns well with the business.
- It helps to create an effective marketing strategy and ensure that it does not fall apart. Branding strategy helps lay down certain principles that act as a backbone to set effective strategies.
- Branding strategy ensures that the company reaps the most benefit of a good reputation. The correct branding provides an excellent opportunity that can help them promote the value of the company.
- Creating a culture of trust as a new company in the market. You need to ask the audience and interact with them while also achieving your targets surrounding it.
Now let’s look into the main types of branding
Different types of branding have their purpose and are used worldwide. While the foundations are the same, the targets and objectives of varying brand strategies are pretty diverse and can’t be used simultaneously.
- Personal branding
- Service branding
- Product branding
- Cultural (or Geographical branding)
- Branding on the Internet
#1. Personal branding
As the term indicates, personal branding is associated with a specific person. This is best if you are an influencer, solopreneur, where your brand revolves explicitly around your name. In case if you are a content creator or freelancer, you can choose to go with personal branding for your website and marketing strategy.
This form of branding works well with people who are famous or a celebrity. But it is essential to note that personal branding does not work for all people. The most significant benefit of personal branding is that it helps the business to get a personal touch and get more people as the audience interacts with real business.
The problem with personal branding is that it can intertwine with your personal life, as anything that affects you personally can also affect your business.
#2. Service branding
If your business is entirely focused on a specific service, you might need to follow this particular kind of branding. It is the service that matters the most to your audience.
Through service branding, your audience creates a trustworthy relationship with your business through your service. The crucial part of service branding is that you need to ensure that your customers have the best experience in any case. The challenge with service branding is that you need to ensure the quality of service.
#3. Product branding
Because it is based on your product, it is one of the most widely employed forms of branding. As a result, this personality type may be found in various colours, pictures, paintings, drawings, and phrases.
The central premise here is to think about the customer’s journey and decision-making process. Another essential element to think about is your rivals who are offering the same goods as you.
#4. Cultural (or Geographical branding)
Because of its geographical or cultural significance, it draws the attention of the public. That is one of the main reasons it is primarily used to promote tourism by showcasing certain attractions and distinguishing them from the rest of the world.
Cultural branding emphasises a region’s cultural features to attract tourists and earn income.
#5. Branding on the Internet
All types of branding that have an online presence or wish to leave a digital footprint are considered online branding. It encompasses all online advertisements, articles, web design, websites, landing pages, and customer message responses.
A good brand strategy is maintained even for internet branding. The content and the design and marketing efforts are all focused on the branding once you’ve established that approach. When it comes to showcasing and promoting brand values, consistency is crucial.
Strengthen your branding with Vowels
Now you must be familiar with some popular types of branding that can serve various needs and requirements. You need to make sure that your brand is on par with the objective of the business.
This might be a complicated process if you have a big company. Even as a startup, the whole branding process can be pretty overwhelming and challenging. You can simply lower the risk of branding by just hiring a specialised branding agency. Vowels are one of the leading brand agencies in India, with a team of technical professionals. Want help with your branding strategy in India? Schedule a call with us today!