Rebranding is the process of changing the image of an already established brand or an organisation. This marketing strategy involves changing the name, logo, or change in design or messaging. There are many reasons why a business might want to present a different brand image. Possibilities include repositioning the mission and vision of the company to reflect a change of focus, creating a unique identity to set it apart from its competitors, updating the image to appeal to a younger market or an entirely new target audience, expanding the business scope, and reflecting a significant merger or acquisition. Whatever the reason might be it is important to know why you are rebranding. Rebranding is a major undertaking, involving your customers, digital media presence, client, employees, and mission. The process is more likely to succeed if you have compelling reasons for the change.
Have A Comprehensive Strategy Before You Start
Rebranding is more than a buzzword, it is a series of small complex decisions. While initial plans may focus on tweaking the name, the process is likely to involve designing new logos, new website design and content, the branded products, the services you offer, and even the clients you pursue. To ensure the process runs smoothly without losing customers, have a strategy in place before you begin.
Plan for the changes that will need to be made along with which parts of your marketing and business strategy will be affected. Sharing the responsibility with a branding agency or designate members of your team will make the road from making design decisions to communicating with the public a lot easier.
Be Ready For Questions & Concerns
Rebranding is a hard change for both the company and its customer. To make the transition easier, communicate. Communicating with customers during a rebrand is key to maintaining existing client relationships. If customers are unable to understand the reason behind the changes, they may lose trust in the business, leading to a drop in revenue.
These concerns are prominent where a family business or a crowd favourite is involved. Partial or complete rebranding creates confusion among the existing customers that a family-owned business has been bought out or expansion means a degrade in quality. To preserve their trust, anticipate the questions and provide answers before the business is hampered. Social Media channels are a great way to announce, communicate, and keep the customers in the loop with the day-to-day activities of the brand.
Go Big! Publicize In Dubai Expo 2021
Communicating with your customers doesn't have to be internal or private. Talk openly through social media, PR releases, or publicizing in a world expo to gain maximum recognition for your brand.
Whether you’re creating your brand from scratch or attempting to rebrand an existing one, you will likely find yourself struggling with an array of challenges standing between your company and consumer acceptance. It’s vital to create a campaign that details your rebranding approach. Putting together a carefully outlined strategy that is a mix of traditional and online resources is critical to ensure that you’re comprehensively reaching all the customers and rebranding your organization as effectively as possible. Trade shows are a great place to do this.
What Is A Trade Show Display Essential For Rebranding?
Understanding some of the key advantages that trade show displays can deliver can help you best leverage these live marketing tools for optimal rebranding success.
Customize However You Like: Trade show displays offer a company a huge advantage. You’ll have the opportunity to customize your exhibit however you want and per your rebranding efforts. This means that your design team can strategize the best way to showcase your new brand, select the highlight and focal point of the booth. If your brand is contemporary and minimalist your exhibition can include elements like shapes, solid colours, and structures that can capture the essence of your brand and enhance your new name.
It’s Free Advertising: Free? not exactly! The problem with most rebranding initiatives is that it takes so long to generate public awareness and gain traction within your business’ specific consumer niche. Luckily, with trade shows, you can always customize your exhibit, and unveil your new look to the perfect targeted audience. Participating in industry events like Dubai Expo 2021 means that you’ll have access to large groups of consumers within your targeted demographic. Best of all, the attendees have voluntarily participated in the event, so it will be easier for you to have a one-on-one conversation and they’ll be interested in what your new look (rebranding) has to say about your business.
Level Playing Field: Every rebranding effort strives to showcase the organization as a newer and better version to its counterpart, in short, a force to reckon with; trade show displays instantly help businesses of every size and scope do just that. Despite the size of your marketing budget or your annual turnover at trade shows like Dubai Expo 2021, you’ll not only be working your booth with the crowd, you’ll also be unveiling your new image while going head to head with your biggest competitors on a completely level playing field. It is the quality of your product and the agility of your service that can make all the difference.
A Fair Chance to Make a Great First Impression: In this oversaturated market, first impressions are the only way for the customers to judge whether they wish to be associated with you or not. Hence, for many exhibitors at a show, what their booth displays and what it conveys are their chance to make a great first impression with prospective clients. Having a customized stand, product samples, and impressive branding materials and a professional team can help you elevate from an average brand to an industry innovator and trendsetter.
For all the time and energy it takes to rebrand, it makes sense that a brand launch should be carefully executed for maximum impact. But too often companies are in a rush to unveil their new makeover to the world as soon as possible—or some are simply out of energy to do it right.
These unfortunate occurrences are the consequences of a poorly planned launch strategy that can negate the wise investment of a rebrand. Expo 2021 Dubai, a global mega-event is one such event that is brimming with new opportunities, connections, and experiences. The outbreak of coronavirus pandemic might have postponed it but it has also presented with you an opportunity to revamp and rebrand. By making your launch part of a larger story, planning it well in advance, and making sure that your new look is aligned internally and externally with your brand essence, you are certain to succeed.
If you wish to rebrand your own business whether it is a logo redesign, a website redesign, refreshed messaging, or a complete brand makeover, it’s time you get in touch with professional branding agencies like Vowels to make your vision come true. We specialize in brand consultancy, strategy, brand guidelines, CI manual, brand presentation, and corporate branding.