Today’s consumer-driven market is witnessing a remarkable change, primarily in the realm of marketing. The incorporation of various innovative and effective strategies leverages the brands to reach the targeted audience with ease. These strategies have emerged as the cornerstone of the marketing framework that can facilitate the exponential growth of the business, creating a unique brand identity in the fiercely competitive. They are prepared after a comprehensive assessment of the business, rivals, industry, targeted audience and more, cultivating an effective corridor to the inclusive prosperity of the business. Here are the five branding strategies that can provide an immense boost to your business:
#1 Company Name Branding
It is contemplated as the most significant strategy to amplify brand recognition. All the major brands incorporate a single name covering all the elements of the business and associated domains. The audience initially connects with the company’s name, including logo, packaging, marketing doodles, slogans, packaging and more. Importantly, it represents the essence of the business as a whole.
For example, prominent brands like Apple, Microsoft, Emirates, Coca-Cola, and more heavily rely on the company name branding to interact with the worldwide audiences. Therefore, having an excellent organisation’s name depicting the inclusive value of the business that connects with audience emotions has assorted and long-term benefits.
#2 Product Branding
The market’s big players have their own numerous flagship products, which eventually turn into unique and highlighting brands. These products create their own identity apart from the parent organisation in the mainstream. Product branding strategy concentrates on making a proper periphery for the single products to magnify their speciality and thus be easily recognisable in the eye of the audience. It emphasises creating distinct designs, symbols or taglines to assist audiences in identifying the products conveniently.
For instance, Microsoft relies on its special brands Windows and Xbox gaming; similarly, Apple has premium brands like iPhone, MacBook and iPods that assist in building a unique reputation.
#3 Attitude Branding
The market is all about consumer perception. every aspect of the brand revolves around it, controlling the dynamics of the market. Audience purchasing decisions are primarily driven by emotional connections and feelings with the intended product or service. This enlightened the idea of attitude branding that associates your products or services with customer’s emotions reflecting the brand essence. It involves an inclusive marketing feeling that connects the consumer’s sentiments with the products and stimulates buying decisions. Its aspects mainly reflect the specific feeling towards distinct lifestyle, vogue or unique personal identity.
In the mainstream, Nike is contemplated as the pinnacle of attitude branding. Its popular and immersive tagline “Just Do It” signifies healthy and athletic life goals. Likewise, personal care giant L’Oréal with the billion-dollar catchphrase “Because you’re worth it”. These slogans create a sense of touch with individual emotion and thus rule the heart of the customers.
#4 Brand Extension Branding
Brand extension is a persistent aspiration towards an all-inclusive growth strategy that entails the creation of new ventures, i.e. additional resourceful products in response to the audience needs.
The ever-growing needs and remarkable shift in the audience’s preferences have created a new space for the latest and innovative products serving the purpose. However, a brand extension strategy should be executed with proper research and precision, as the market may not comfortably accept the change in the product category or expertise apart from the existing one.
Numerous brands sell associated products along with prime ones. Smartphone brands peddle a new line of laptops, smart & fitness watches, AirPods and more, i.e. Apple and Samsung. Likewise, major lifestyle brands incorporate a new segment of shoes, bags., accessories and fragrances. Notably, all the diversified or aligned products remain intact under the umbrella of the parent brand.
#5 Private-Label Branding
In recent years, private label strategy has seen immense success, especially for the prominent retailers who compete with the giant or MNC retailers. It is a cost-effective solution facilitating intended products to a large audience through various supply chains like supermarkets, retail chains, department stores and more. There are hundreds of manufacturers that don’t sell their products directly to the customers like prominent brands. Therefore, they use the private label strategy to reach targeted audiences through various supply chains. At present, you can witness extensive use of this strategy primarily from the small or mid-scale manufacturers.
Some of the resourceful and well-known supermarkets that offer comprehensive support to numerous manufacturers across Dubai are Union Coop, Shaklan, Lulu Hypermarket, Baqer Mohebi and more.
Let’s Get Work Together For Better Future
Any form of productive interaction between business and the targeted audience comes under the umbrella of branding. Its prime objective is to connect with audiences and serve the collective purpose of brand and customer. So, depending on the essentials aspect of the business, brand strategy can do wonders for your business. It offers a great sense of convenience for the audience; customers tend to trust the quality of new products of the same brand and enhance brand recognition and build a strong reputation. If you want to take your brand to the next scale with innovative and technology-driven branding strategies, connect with Vowels. We are a team with years of expertise and industry experience, helping prominent brands to connect with their audience inclusively. Let’s work together to create a new chapter of your brand’s success.