Ultimate Guide To A Brand Starter Kit



Branding is one of the most important factors for a business’ marketing and the key to a business’ success. The success is mainly a result of clear communication between clients and the designer. Apart from branding, a branding kit is the next important factor that helps you craft an identity.

Whether you’re part of a large or small organization, brand kits are essential assets that you should have at the ready. That’s where this guide comes in. In this article, we’ll unpack what a brand kit is, how it is different from brand guidelines, and why it’s so important to your company?

Let’s start with the basics!

What Is A Brand Kit?

A brand kit is a resource containing the rules of your brand and how people should apply it holistically to maintain brand consistency. It includes critical visual assets and information, such as where to findlogos, how to use them, approved colour palettes, typography styles, and other visual attributes. It helps your employees, branding agencies, stakeholders and company express what it is. Your brand can describe everything about your products or services.

For an agency or designer, a brand kit can prove to be a lifesaver as it helps the client to understand what kind of journey they are undertaking. They can relate the design to the brand vision and goals in a clear, simple, straightforward way. In short, a brand kit allows the client to see design concepts in a way that they can instantly understand and visualize.

What’s The Difference Between Brand Guidelines And A Brand Kit

What’s The Difference Between Brand Guidelines And A Brand Kit?

While bothbrand guidelines and a brand identity kit fundamentally believe in upholding consistency in design and voice, they aren’t the same. While a brand kit speaks more to the visual elements of the brand, brand guidelines comprise a set of standards, instructions, and details that explain how the brand should communicate –– in written, visual, or audio mediums.

Why Should You Invest In A Brand Kit?

Now, when the basics are clear, the next big question is why should you invest in a brand kit? The answer is simple- consistency creates identity. With freelancers, branding agencies, internal teams, and many others using your brand in communications and content, it's easy for inconsistencies and misuse to arise. A brand identity kit can help these disparate groups and individuals with the tools and information they need to uphold your brand consistently.

Here are some more reasons that highlight the importance of having a brand kit.

  • Promotes Recognition

    With numerous promotional & branding materials going out weekly, it helps your team create a standard and people can easily recognize your brand which further helps them feel at ease in purchasing your products or services.

  • Helps You Stand Out From The Competition

    When the world is overflowing with information and overcrowding with brands, how much do you stand out from the crowd? Whatever the competition is, an effectivebranding kit increases your brand image and makes your business stand out.

  • Improves Your Communication

    Marketing is an important factor for every business. The key to understanding and communicating your brand identity to those who matter most is a brand kit. Wrapped in a neat little package, the kit can be sent to external stakeholders, internal teams, and advocate partners.

  • Helps You Win New Business

    The branding kit presents a perfect opportunity for you to stand apart from the crowd and win new business. People always love to tell about the brands they love. So an effective branding kit for your business can provide motivation, direction for your staff and generate footfall or sales.

  • Branding Kit Is An ‘Identity Kit’

    Large or small, a brand kit is useful within the organization as it reflects company identity. For one, as your business grows, you want to make sure your brand image and message don’t become diluted or misrepresented. A brand kit creates a consistent, memorable brand identity.


What To Include In A Brand Kit?


“Content precedes design. Design in the absence of content is not design, it’s decoration” - Jeffrey Zeldman

Every brand begins with a vision. And every vision is to be encapsulated in a logo. This is not a small task. This is where the designer needs to listen to the client and ask valuable questions like what is the vision of the company? Who is the audience? Is there any inspiration, vision, or story that has influenced the evolution of the idea? This is the part where all of the ingredients are thrown together and experimentation begins.

As a company, while developing your story in form of a brand kit include technical details like all logo and wordmark variations like vertical, horizontal, and tagline versions. Protect against incorrect colours, pixelation, and modifications by detailing use cases and instructions so that there is no room for interpretation.


Colour Profile

“A colour is as strong as the impression it creates” — Ivan Albright

While the logo becomes the symbol for the brand, the colour works as an unspoken backdrop on which brand image is built. Clients and designers at times can easily fall into the trap of randomly picking their favourite hues unaware that Psychologists have repeatedly demonstrated that colour influences mood, so tethering the palette to the personality of the brand is crucial.

In a brand kit rather than mentioning common words like 'red' and ' sky blue', assign a CMYK, RGB, and PMS color code. As such, your brand identity kit must include your brand’s color identifiers. Take care to include your brand's primary colours, as well as the secondary and tertiary colours that support and complement your main colour palette. Lastly, be specific and provide directions on when it's appropriate to use colours, and combinations from the palettes.

A harmonious palette allows the client to experience their brand through the eyes of the audience.



"Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability." - Hermann Zapf

The beauty of a typeface lies in its utility; prettiness without readability serves no one. The fonts and its thickness, curves, and size should communicate your brand, a contribution to its identity — the people, products, and culture that it embodies.

For a brand kit, think through all cases and scenarios to provide type treatment guidelines around size, hierarchy, and font-weight. For instance, in the case of blogs as a category, specify approved font sizes for blog headlines versus sub-headline and body copy.

It is crucial to have strict typography rules for advertisements and sales collateral. Striking a balance between the creatives and marketers is the key. As a brand you allow creative freedom to push the envelope but control the critical elements that can directly affect the identity.



"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs

Just as your brand has unique character traits, it also has a look, feel, and visual identity that plays a role in the recognition and perception of your brand. Brand Starter Kit is the road map opportunity to show the client exactly how their solution will lock together and work across various channels. This can be as simple as the basic range of devices.

For larger projects, it can include promotional and merchandise material, as well as any advertisements that are already in the pipeline. The kit helps you put your brand’s visual identity into words. Figuring out what mood, feeling, or emotions should your brand elicit from your audience are some of the core purposes of a Brand Starter kit.

For those who are planning to launch a new startup or rebrand an existing one whether it is a logo redesign, a website redesign, refreshed messaging, or a complete brand makeover, it’s time you get in touch with professional branding agencies like Vowels to make your vision come true. We specialize in brand consultancy, strategy, brand guidelines, CI manual, brand presentation, and corporate branding.

Contact Us

Check out our work at Vowels India
We are always available at hello@vowels.ae.
Want to get in touch over a call?
(+91) 97858 40004

Rebranding Strategy: How To Make A Powerful Impression At Expo 2021 Dubai


Rebranding is the process of changing the image of an already established brand or an organisation. This marketing strategy involves changing the name, logo, or change in design or messaging. There are many reasons why a business might want to present a different brand image. Possibilities include repositioning the mission and vision of the company to reflect a change of focus, creating a unique identity to set it apart from its competitors, updating the image to appeal to a younger market or an entirely new target audience, expanding the business scope, and reflecting a significant merger or acquisition. Whatever the reason might be it is important to know why you are rebranding. Rebranding is a major undertaking, involving your customers, digital media presence, client, employees, and mission. The process is more likely to succeed if you have compelling reasons for the change.

Have A Comprehensive Strategy Before You Start

Rebranding is more than a buzzword, it is a series of small complex decisions. While initial plans may focus on tweaking the name, the process is likely to involve designing new logos, new website design and content, the branded products, the services you offer, and even the clients you pursue. To ensure the process runs smoothly without losing customers, have a strategy in place before you begin.


Plan for the changes that will need to be made along with which parts of your marketing and business strategy will be affected. Sharing the responsibility with a branding agency or designate members of your team will make the road from making design decisions to communicating with the public a lot easier.

Be Ready For Questions & Concerns

Rebranding is a hard change for both the company and its customer. To make the transition easier, communicate. Communicating with customers during a rebrand is key to maintaining existing client relationships. If customers are unable to understand the reason behind the changes, they may lose trust in the business, leading to a drop in revenue.


These concerns are prominent where a family business or a crowd favourite is involved. Partial or complete rebranding creates confusion among the existing customers that a family-owned business has been bought out or expansion means a degrade in quality. To preserve their trust, anticipate the questions and provide answers before the business is hampered. Social Media channels are a great way to announce, communicate, and keep the customers in the loop with the day-to-day activities of the brand.

Go Big! Publicize In Dubai Expo 2021

Communicating with your customers doesn't have to be internal or private. Talk openly through social media, PR releases, or publicizing in a world expo to gain maximum recognition for your brand.


Whether you’re creating your brand from scratch or attempting to rebrand an existing one, you will likely find yourself struggling with an array of challenges standing between your company and consumer acceptance. It’s vital to create a campaign that details your rebranding approach. Putting together a carefully outlined strategy that is a mix of traditional and online resources is critical to ensure that you’re comprehensively reaching all the customers and rebranding your organization as effectively as possible. Trade shows are a great place to do this.

What Is A Trade Show Display Essential For Rebranding?

Understanding some of the key advantages that trade show displays can deliver can help you best leverage these live marketing tools for optimal rebranding success.


Customize However You Like: Trade show displays offer a company a huge advantage. You’ll have the opportunity to customize your exhibit however you want and per your rebranding efforts. This means that your design team can strategize the best way to showcase your new brand, select the highlight and focal point of the booth. If your brand is contemporary and minimalist your exhibition can include elements like shapes, solid colours, and structures that can capture the essence of your brand and enhance your new name.

It’s Free Advertising: Free? not exactly! The problem with most rebranding initiatives is that it takes so long to generate public awareness and gain traction within your business’ specific consumer niche. Luckily, with trade shows, you can always customize your exhibit, and unveil your new look to the perfect targeted audience. Participating in industry events like Dubai Expo 2021 means that you’ll have access to large groups of consumers within your targeted demographic. Best of all, the attendees have voluntarily participated in the event, so it will be easier for you to have a one-on-one conversation and they’ll be interested in what your new look (rebranding) has to say about your business.

Level Playing Field: Every rebranding effort strives to showcase the organization as a newer and better version to its counterpart, in short, a force to reckon with; trade show displays instantly help businesses of every size and scope do just that. Despite the size of your marketing budget or your annual turnover at trade shows like Dubai Expo 2021, you’ll not only be working your booth with the crowd, you’ll also be unveiling your new image while going head to head with your biggest competitors on a completely level playing field. It is the quality of your product and the agility of your service that can make all the difference.

A Fair Chance to Make a Great First Impression: In this oversaturated market, first impressions are the only way for the customers to judge whether they wish to be associated with you or not. Hence, for many exhibitors at a show, what their booth displays and what it conveys are their chance to make a great first impression with prospective clients. Having a customized stand, product samples, and impressive branding materials and a professional team can help you elevate from an average brand to an industry innovator and trendsetter.


For all the time and energy it takes to rebrand, it makes sense that a brand launch should be carefully executed for maximum impact. But too often companies are in a rush to unveil their new makeover to the world as soon as possible—or some are simply out of energy to do it right.

These unfortunate occurrences are the consequences of a poorly planned launch strategy that can negate the wise investment of a rebrand. Expo 2021 Dubai, a global mega-event is one such event that is brimming with new opportunities, connections, and experiences. The outbreak of coronavirus pandemic might have postponed it but it has also presented with you an opportunity to revamp and rebrand. By making your launch part of a larger story, planning it well in advance, and making sure that your new look is aligned internally and externally with your brand essence, you are certain to succeed.


If you wish to rebrand your own business whether it is a logo redesign, a website redesign, refreshed messaging, or a complete brand makeover, it’s time you get in touch with professional branding agencies like Vowels to make your vision come true. We specialize in brand consultancy, strategy, brand guidelines, CI manual, brand presentation, and corporate branding.

Contact Us

Check out our work at Vowels India
We are always available at hello@vowels.ae.
Want to get in touch over a call?
(+91) 97858 40004

Also read: The Ultimate Guide to Successful Rebranding