What is A Digital Marketing Agency?

what is digital marketing Agency - Vowels

 
 
What is a digital marketing agency?

Over the last decade or two of the rapidly growing online world, people are glued to their screens and are making 87% of their decisions based on what they see on that screen. With that in mind, a small shop in your local market might be doing well because the families living around it still buy things from it but this will not be so for too long. With everyday goods being bought and sold online, each and every thing that a person or a big business needs can be found on a bunch of URLs. So, if your business does not have an online presence today, we would go to the extent to say that it doesn’t actually exist.

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How does a digital agency help?

While any amateur can create a website and put up posts every day, in order to take optimum advantage of the digital space, it’s important to have an agency. These digital gurus help you navigate and grow manifold in minimum time and use your money with maximum return on investment.

A digital agency in the present scenario helps your business by making it more visible and more accessible to your audience. They achieve this through ensuring that your business is the answer to people’s search queries (SEO), it reaches to more people looking for similar products (Google Ads & re-marketing), it becomes more accessible to people who fit your target audience (Social media ads) and it is also allows you to have direct data of your potential customers (Lead generation).

Digital agencies are cut throat when it comes to analyzing their target group. They can understand the behavior of a consumer and create personalized and targeted strategies to approach them. Based on a person’s online behavior, digital agencies can track and suggest links to them which guarantees immediate results. They do this through clever ad placement on Google and Social Media Apps depending on the user’s screen time.

Is digital marketing worth investing in?

Before understanding if a digital agency is worth investing in, it is important to understand that the horizons of what a digital marketing agency can do are consistently expanding. These experts can tell you exactly who your product engaged with and can therefore help you improve your product and enhance accessibility to it. Their strategies come with clear indicators of how well your offerings were received by whom on which platform and even at exactly what time.

Digital marketing is no more about just running ads in the digital space but it is as detailed as identifying your users, their digital whereabouts and manipulating their needs & wants by showing them content that will certainly have an impact on their purchase decisions.

How can you measure the advantages of online presence?

Measuring your success online is the key to why hiring a digital agency is worthwhile. They can tell you how many people found you on Google, how many found you on Facebook, whether the rate at which they are clicking on your page is growing or if you need to change your approach according to the target group. They can showcase exactly how much you spent on digital platforms and what is the benefit that you have reaped from the same. These indicators are all measurable and represented graphically so that every business can analyze and move forward in the online world.

In the online space, the business you own would define the kind of digital reach you need. If you are a newly opened lounge, you would need more reach and impressions on social media to attract your audience. If you are an online clothing store, then your digital ads must run with an aim to drive traffic to your website. However, if you have a real estate business, then a successful digital campaign would be judged by the quality of leads that it results in.

Your online brand is the face of your business

There are creative branding agencies that can give your brand a personality and curate content that is eye catching and impactful. However, it is only a digital agency that will be able to ensure that this content and your business reaches the right audience at the right time and through a right channel. Between every step that you take towards marketing your business, it is the appropriate bridge between these two agencies that will help you sculpt the face of your brand. Net-Dir | Text Link Directory

Also read – Who should you hire – Creative vs Digital Agency?

Who should you hire – Creative vs Digital Agency?

Creative_agency_vs_digital_agency

 
 
People often tell us that they’re trying to find someone to advertise their brand but are unable to find the right match. We politely ask them to jump off the ship that is currently navigating most brands into the ocean of irrelevance.

Due to the convergence of services like design and marketing that is now provided by the same set of companies, brands are starting to resemble each other and their real stories are starting to fade into the background.

In this culture of fast advertising and digital content creation, how is someone going to decide who they should hire and which team is worth the bet?

Creative-vs-Digital-Agency

Know Your Agency

The first impression of an agency that has come to your doorstep should tell you one of two things:

1- They are a creative agency

Creative agencies are experts of branding through a way of great design. They give direction to your brand and curate its own unique personality. These agencies are champions at creating great content that manifests in the form of your brand’s positioning. Account managers and strategists within the creative agency identify your direct target audience, conduct comprehensive research across industries and brainstorm an appropriate and impactful content strategy for your brand.

Specifically, creative agencies are known for a cohesive branding feel which includes a brand narrative, logos, key colours, tonality and a 360 degree communication approach for the brand using key content principles and strategies that might be beyond the capability of a digital or media agency.

2- They are a digital agency

A digital agency is a company that provides strategic direction, design implementation, and technical development for screen-based products and services, as per Upanup.

It is the understanding of the landscape and medium of the market that allows companies to grow their client base in the digital space. This is done by using tactics and resources like strategic ads across numerous digital platforms. So as opposed to creative agencies, the digital ones may not be able to create breathtaking content but they can surely ensure this content reaches the right people at the right time via the right platform.

Know Your Brand

What is it that your brand stands for? What are the things that you absolutely need from an agency?

It is imperative to understand what you want to be known for and that will define the kind of agency you need.

If you need to start from scratch and define your brand in a sustainable manner, let a creative agency give wings to your brand by curating a rock solid communication strategy in a definitive direction. This will not only pave the way for your brand’s positioning but will also assist in its organic growth.

However if you are ready with spectacular content and irrefutable objective and are now looking to expand by increasing client base, then it would make sense for you to choose a digital agency since that would help you to reach out to new potential customers.

A fine example for this would be The Expo 2020 currently taking place in India, they are calling it the ‘World’s Greatest Show’ but if one looks closely the marketing strategy has a strong narrative component. The theme of sustainability and global optimism gives it a much needed gravitas. This creative angle gives the event a splendor as well as the personal approach where participants can feel that they can connect and build a future together. The solidity of this impactful communication comes from the genius of creative agency Memac Ogilvy.

On the other hand, it is expected that this majestic event will infuse AED 122.6 billion in the UAE economy and for that it must be able to attract the right people. This task is taken care of by Publicis Media’s Starcom which is the official digital marketing agency for Expo 2020.

So, which is better?

Growing your brand in today’s world, is primarily understanding the difference between a paid and organic supporter base. While a digital agency can help you magnify your customer base in a relatively short duration, a creative agency can help you reach out to an organic, relevant and loyal customer base. A digital agency may not be the best fit to create content that aptly defines your brand’s personality and similarly a creative agency may not be able to successfully or efficiently put your expansion resources to use. In either case, the first thing to figure out is – ‘What do you want to say to the world?’ Once you’ve answered that question in its very basic, the decisions will flow from that answer.

Also read – What is A Digital Marketing Agency?